OLAPLEX

THE BRAND STORY

Olaplex is a prestige and professional beauty company and one of the largest independent hair care brands in the world. The company was founded in 2014 by beauty industry veterans Dean and Darcy Christal, who commercialized a revolutionary, patented technology that protects and repairs hair from damage. Word of the product spread among hair stylists, and the brand quickly became a global sensation, paving the way for a completely new category of hair care called “bond-building.”
WHAT DOES OLAPLEX DO?

Olaplex repairs 5 types of damages:
- Chemical services (Color, lighteners, perms, relaxers, and keratin treatments)
- Heat Styling (Flat irons, curling irons, and blow dryers at high temperatures)
- Mechanical damage (Brushing, tugging, styling with accessories, and pulling on wet hair)
- Environmental damage (sun, humidity, extreme weather conditions & pollution)
- Lifestyle or physiological changes (The aging process, stress, undergoing medical care, or hormonal fluctuations due to childbirth or menopause)

WHO IS OLAPLEX FOR?
- Virgin hair
- Color treated hair (color, highlights, balayage)
- Straight hair
- Texture service (permanent waves, relaxers, straightening services)
- Curly and naturally textured hair
- Extensions